Chief Culture Officer – Grant McCracken
The majority of large corporations are run by board members who are either from accountancy, economic and/or engineering backgrounds. Therefore western businesses like making “rational” decisions based...
View ArticleCo-opportunity. Join up for a sustainable, resilient, prosperous world – John...
This is a book that is bang on the moment. Not in a fashionable way though. John has brought together a huge amount of thoughts and resources that a lot of people are being touched by and given them...
View ArticleThe Designful Company – Marty Neumeier
Marty Neumeier writes ‘whiteboard overviews’—that’s a concise book to most of us. His previous two, The Brand Gap and Zag are well regarded. The content of them undoubtably graces many powerpoint...
View ArticleSounds Good On Paper – Roger Horberry
How many emails, presentations or documents have you endured that have too many words, too little meaning and are too easy to ignore? My bet is too many. (I think I may have used an anaphora there.)...
View ArticleHegarty on Advertising. Turning Intelligence into Magic – John Hegarty
How can I review a book from someone whose experience in advertising is around 40 years and he still heads up an agency that I’d like to work for? Well I can’t so this will be a short review. It’s part...
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